Be consistent. Provide value. Know your audience. Every feed serves the same advice because it costs nothing to say. This is the other thing. One hour on your actual situation, then the map in writing, then the rooms when your work earns them.
Four seats a month. When they are gone the next opening is the following month.
I have run sixty of these conversations in ninety days. Three versions of the same problem keep walking in.
You walk a buyer through how the work gets made. They stop asking questions around minute four. They were buying the outcome, and the outcome never arrives in the conversation.
A piece of internal shorthand that is precise to you and empty to everyone else. You have said it so many times you cannot hear it anymore. I count it while you talk and hand you the tally.
An annual number that sounds substantial and works out to less than three thousand a month across work nobody scoped. A price is the first argument you make. Most people have never run theirs out loud.
Reads the data, sees the whole race, makes the call while the driver is busy driving. For one hour I sit on yours. Here is the running order.
I open by summarizing where you are and you correct me. I have already read your work, so we skip the part where you explain yourself.
Three observations and the patterns behind them. What you have, what is in the way, and what this market actually pays for. This is the block people quote back to me months later.
We work your positioning until it is one plain line you can say out loud at a dinner. Then I pressure test it. Whose attention does it earn, and who does it rule out.
What to publish, at what cadence, sized to the hours you actually have. What ships first. Milestones at thirty, sixty, and ninety, concrete enough that Monday morning is obvious.
The two or three people or rooms that match your direction, what has to exist before those doors make sense, and the one thing you ship in the next seven days.
A conversation evaporates by Thursday. Within forty-eight hours you have the whole thing in writing, on one page, in language you can hand to someone else.
One page. Never two. It holds your sentence, the read, the publishing plan, the ninety days, the rooms, and the one thing you committed to this week.
The writing is the product. A good conversation makes you feel clear for about a day. A page you can reread on a Tuesday morning in March is what actually changes the work.
One page beats a deck nobody opens.
Someone once offered me a finder's fee for making introductions. I told her to never say that in a conversation again. In a small industry, every intro spends your name. Here is exactly how mine work.
You pay for the read, the map, and the check-in. If the work never ships, the doors never open, and you still received everything you bought.
Once the first real thing from your plan exists and I can point at it, I make up to two introductions matched to where you are headed.
No timeline, no count promised out loud. I introduce people whose work I would vouch for, because the alternative costs me more than it earns you.
"With few words, you opened my eyes a lot."
Sports technology, Latin America
"You provided him an insight he wasn't even aware of. That's bringing value they didn't recognize they needed."
Enterprise consultant, pharmaceutical
"It helps me to rewire my brain. I'll refocus and think about it from a different perspective."
OEM sales lead, Indianapolis
Sixty conversations since May. Nobody has yet praised my motorsport knowledge. Every single compliment has been about compression.
If within twenty-four hours of the session you do not believe in the map, I refund every dollar. The cap exists because the prep and the writing take focused hours, and four is what fits alongside client work.
That sentence is the whole qualification. I made the move I am going to ask you to make, recently enough to remember what it cost.
Twelve years running a production studio for SAP, Oracle, and Adobe, making live content at their largest events. Three years leading marketing inside an aerospace and defense company, which is where I learned what happens to a message once legal, product, and a nervous executive have all touched it. Business of Speed since 2016, built on nights and weekends until it was not.
Pieces I published have drawn notes from inside Formula 1, NASCAR, and Apple, where one got passed around the office. None of that came from a press release. It came from publishing under my own name for years before anyone was watching.
Proud Italian American on the Connecticut shoreline, with my wife Amy and two daughters. Espresso before email.
One to one. Your read, your map in writing, your ninety days, and the doors.
For companies. The marketing seat without the headcount, run alongside your team.
The consulting call is a one-to-one positioning engagement. It includes a one hour working session, a one-page written map delivered within forty-eight hours, a fifteen minute check-in at day thirty, and up to two introductions once your first real work exists. It costs $1,000 and I take four a month.
A discovery call gets you my read in the moment, with no preparation on my side, and it evaporates by Thursday. This adds the preparation, the writing, the follow-through, and the doors. I have read your work before you say a word, and you leave holding a document.
It is the right length. The read takes about twenty minutes once your situation is on the table. The rest goes to testing whether the new sentence survives pressure, which is the part that decides whether any of it holds up in front of a buyer.
Answer five questions in the intake form and send links to anything that shows your work. Rough is fine. Do not rehearse the pitch, because a rehearsal is not the thing costing you deals.
Then we spend the time on price, cadence, and rooms instead. That has happened. It is not the common outcome.
No, and I will not pretend otherwise. Introductions happen when the first real work from your plan exists and the fit is genuine. I have refused money for introductions before and I will again. What you are buying is the read, the map, and the check-in.
For companies, yes, as a fractional CMO retainer starting at $10,000 a month. Execution built on a pitch nobody can repeat is expensive noise, so the sentence comes first either way.
Tell me within twenty-four hours of the session and I refund every dollar. I keep that risk because the free version of this conversation has gone seven for seven so far.
Four seats a month. When they are gone, they are gone until the first.
Not sure it is the right rung? Send me two lines about the business and I will tell you straight.