I've spent over a decade advising brands and executives on modern communications, marketing and media.
Today I run Business of Speed, covering the business behind F1, IMSA, IndyCar, and NASCAR. Founders and executives hire me for content strategy and personal brand. Engagements start at $10,000. If you want the thinking before the invoice, the newsletter is free.
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About Me
I advise founders and brands on content strategy and the personal brand that opens doors. The work is mostly figuring out who the operator actually is, what the brand is actually for, and what's worth saying out loud.
I've been doing it for over a decade, across Fortune 500 tech, motorsport properties, and creator businesses. The pattern is always the same. Get the operator clear and the brand follows.
Proud Italian American living on the Connecticut shoreline with my wife, Amy, and two daughters. Espresso before email.
I share what I learn across entrepreneurship, cars, and creativity. Read the manifesto for the longer version.
Questions
Motorsport marketing, executive branding, and content strategy.
What is motorsport marketing?
Motorsport marketing means reaching an audience through sponsorship, content, and race weekend activation on racing properties like F1, NASCAR, IMSA, and IndyCar. It works because race fans give sustained attention: live timing, driver radio, and team strategy hold a viewer for hours, far longer than a 30 second commercial. More on why sponsorship isn't advertising.
How much does motorsport sponsorship cost?
Motorsport sponsorship costs range from low five figures for a single-race IMSA or IndyCar content partnership to eight figures for a full-season NASCAR Cup Series primary sponsorship. Pricing scales with property reach and season length. Industry rule of thumb: budget $1 to $3 in activation and content for every $1 spent on the rights fee itself, drawn from two different budget lines.
What makes a motorsport sponsorship succeed or fail?
Motorsport sponsorships fail most often when a brand buys the logo placement and treats the rights fee as the whole strategy. Sponsorships succeed when the brand builds a real plan around the property: driver access, race weekend hospitality, and a distribution channel, a newsletter or podcast, that keeps the story alive between race weekends. That work shows up well before the renewal call.
Is personal branding for executives the same thing as marketing?
Personal branding and marketing are related but distinct. Marketing promotes a product or company. Personal branding builds trust in the person behind the decisions, independent of what that company sells. An influencer built purely on follower count lacks that trust. Vincenzo Landino advises executives on building the kind of authority that survives a job change.
What does a personal brand advisor actually do?
A personal brand advisor audits how an executive currently shows up across search results, social platforms, press, and speaking circuits, then builds a content and positioning plan tied to specific business outcomes like deal flow or board recruitment. Vincenzo Landino, founder of Business of Speed and advisor to brands including NASCAR, Formula 1 properties, Oracle, and SAP, does this work directly.
How much does it cost to hire a personal brand advisor, and how long until you see results?
Vincenzo Landino's advisory engagements start at $10,000, scoped to a specific outcome: a content system, a positioning overhaul, or support through a live deal or board search. Most clients see early movement, more inbound messages, better meeting quality, within the first quarter, with compounding results building over two to three engagement cycles.
What is content strategy versus just posting content?
Content strategy is the plan behind what gets published, why, and to whom. Posting content is output without a plan. A strategy defines the audience, the distribution channel, and the business outcome before a single piece gets written. Vincenzo Landino builds these plans for founders and executives, tying every post to a revenue or reputation goal set in advance.
How often should a founder post content?
Most founders should post 2 to 4 times a week on one primary platform, a cadence sustainable without burning out. Vincenzo Landino advises founders to pick one channel, publish on that fixed schedule for 90 days, then measure results before adding a second platform.
Can AI tools replace a content strategist?
No. AI tools generate drafts and speed up production, but they cannot set direction, judge what a specific audience will trust, or decide which topics build a founder's authority over time. Vincenzo Landino uses AI for research and first drafts inside a strategy he sets and reviews personally, aware that the machine sounds sure of everything.
Advisory
I take on a handful of advisory clients at a time.
Content strategy, personal brand, and motorsport commercial strategy for founders, executives, and brands. I'm selective because the work is better that way.
Right for you if:
- You have a real business and a real budget
- You know what you want to build
- You're ready to move now, not in six months
- You want someone who'll push back, not just agree
- Engagements start at $10,000