Dad · Founder · Business of Speed
Hi, I’m Vincenzo Landino.
I help founders and executives work out what to say, what to publish, and what to charge. Bring the offer you’re trying to sell or the content you can’t get right. We’ll work through it together.
Explore the consulting callOne hour · $1,000 · Written follow-up within 48 hours
Newsletter
Business of Speed. We cover the money, marketing and lifestyle in the world of motorsports
Website, podcast & video
150,000 monthly site sessions. The Business of Speed website sits alongside the newsletter, podcast, video, and on-site race coverage.
Audience
100M+ social impressions a year. Around 104,000 followers and subscribers across X, TikTok, LinkedIn, Instagram, YouTube, and the newsletter. These are combined channel counts, with overlap between audiences.
For Business of Speed partnerships, see the media kit.
Twelve years in enterprise content, then Business of Speed.
Twelve years running a production studio for SAP, Oracle, and Adobe, making live content at their largest events. Then three years leading marketing inside an aerospace and defense company, which is where I learned what happens to a message once legal, product, and a nervous executive have all touched it.
I started Business of Speed in 2016 and ran it on nights and weekends until it paid for itself. I now run it full-time, covering the business of motorsport through the newsletter, podcast, and race-weekend reporting.
Proud Italian American on the Connecticut shoreline with my wife, Amy, and two daughters.
I share what I learn across entrepreneurship, cars, and creativity. Read the manifesto for the longer version.
Featured in
TBPNColumbus Business JournalBrands I've worked with
"Vincenzo and his team produced some funny and brand-aligned videos which helped improve the visibility of the Homes.com portal. He and Amy's expertise in both the scripting, production and promotion ensured we got what was needed to engage with our target audiences at a positive ROI."
Grant Simmons · SEO, Homes.com
"With few words, you opened my eyes a lot."
Sports technology, Latin America
"You provided him an insight he wasn't even aware of. That's bringing value they didn't recognize they needed."
Enterprise consultant, pharmaceutical
"It helps me to rewire my brain. I'll refocus and think about it from a different perspective."
OEM sales lead, Indianapolis
Own Your Story
What I’m learning as I do the work.
A free weekly email about what to publish, what to charge, and when to walk away. Drawn from the decisions I make in my own business. Read the manifesto for the thinking behind it.